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Look Ma No Keywords: Future of Search marketing?

Surprisingly media did not give much attention to Google’s gaze into crystal ball to look at the future of search at SES San Jose. Nick Fox, Business Product Management Director from Google, let this...

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Google Instant…quick(er) Results ..saves time but?

Google rolled out Instant yesterday, a service that suggests search phrases as you type and the search results mysteriously appear and change as search terms gets longer. And all this without you...

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The 3 second rule with Google Instant

DMV advises 3 second rule to maintain a safe distance from the vehicle ahead of you to avoid rear ending. This separation in time can create a problem if you are an AdWords Advertiser. Google, while...

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Optimize Your Landing page for your PPC campaigns

There are some typical questions that run through the mind of a PPC campaign manager: What actual search queries are my ads showing for? Are my bids too high? Which ad title is performing better? What...

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Search Privacy: Fifty-Two Shades of Grey

Last week Google, in a very low key announcment, told the world that its Chrome browser (ver 25) will encrypt the search data. This, as Google explained, is being done to protect queries made by the...

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Search Engine Conundrum: To Pay or not to pay

ebay came out with a study report  this week on usefulness of brand queries in paid search engine marketing (SEM). This report compared performance of branded and non-branded search terms in the case...

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Facebook Lookalike Audience: 5X conversions greater than Google Adwords

The biggest advantage Facebook has over other marketing channels is the ready availability of user demographics and interest data. Over the last couple of months Facebook has effectively made this data...

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